WHAT IS PAY PER CLICK?

It is a system of advertisement in which the advertiser makes the payment after the user has clicked on the advertisement and visited the website. In other words the payment is being made for all attempts that are actually made to the website at a pre determined rate per click decided between the website developer and the advertiser. Paying per click is usually put forward as an intermediate between the pay per action and pay per impression system. In this way the developer does not count on the sales made nor does the advertiser speculate sales at every click.

STRATEGIZING THE PAY PER CLICK MODEL FOR MAXIMUM OUTPUT:

1. USE MICRO ACTION STRATEGY:

Utilizing key words in terms of micro action means that you use the maximum number of precise key phrases that are clicked on by your user before the actual purchase. It helps in establishing the product in a clarified manner.

1. USE MACRO ACTION STRATEGY:

Utilizing key words in terms of macro action means that you use the maximum key words and adjust them on different URLs even is they yield poor results on a search.

1. ADEQUATE SELECTION OF KEY WORDS:

Careful choice of keywords is significant and the best suited the key word is the more number of relevant buyers will ultimately purchase. If just the finished product is featured then all relevant buyers during the process are lost unnecessarily.

1. ATTRACTIVE PROPOSALS:

Certain visitors can be converted to potential buyers by packaging the product in the best way possible. You can change the perception of your product by the presentation.

1. MAKE IT EASY FOR BUYERS:

Make it easy for the buyers that know precisely what they want by making it logical and convenient to navigate through.

1. OFFER CATALOGUES:

Offer your confused buyers catalogues to make the decision easier for them.

1. GIVE PEOPLE ADEQUATE TIME:

Realization of the latency period between the click and buy process is essential and should always be kept in mind. Some keywords or advertisements don’t spontaneously convert into an actual purchase and the process is cyclic and takes time

1. CLEARLY ASCERTAIN FINCANCES:

Calculation of return on investment (ROI) accurately is important. Always calculate the cost per key word and calculate its percentage compared to the sales that are being made through that keyword. Clear demarcation of metrics is essential to run any successful business venture.

1. USE FINANCIALLY VIABLE TERMS:

Focusing on those key phrases with the greatest Return on investment instead of those that generate more traffic should be preferred. The idea is to make more profit and acquiring good search engine rankings is just a pathway to ultimately make more sales. Of course the probability increases with increasing traffic but if a key word generates more sales and another generated traffic you should value the former.

1. CONVINCING DIALOGUE:

Use persuasive mode to get the visitor engaged and increase anticipation